Exhibition
Organizer: gta Exhibitions
Date : Wednesday, 22. September 2010 to Thursday, 4. November 2010 Mo-Fr 8 a.m.-10 p.m., closed on Saturdays, Sundays and public holidays
Location : ARchENA, HIL, Hönggerberg, ETH Zürich
 



The Swiss Pavilion at Expo 2010 is all about “rural-urban interaction”. Meant to emphasize the significance to Switzerland’s sustainable development of a healthy symbiosis of city and hinterland, the collocation “rural-urban interaction” had also set the tone for an architectural competition held in 2006 under the aegis of the Swiss Federal Department of Foreign Affairs.
The competition was won by Basel architects Buchner Bründler and element GmbH, exhibition designers also based in Basel, with a project distinguished by its semiotic richness and originality.
The Swiss Pavilion is a hybrid concatenation of nature and technology, with a chair lift connecting a verdant meadow, set in an abstract landscape, to the city lounge below. The structure is also to include a wide-ranging exhibition, a food court and shopping area, and a largescale projection screen.
The façade, which surrounds the pavilion’s urban interior like a curtain and lends the building its form, is a permeable fabric into which individual energy collectors, each provided with its own storage unit and load, have been woven. These solar cells generate energy, which in turn activates LEDs and causes the curtain to sparkle.

An exhibition by the Institute gta in collaboration with Buchner Bründler architects, Basel, Ludovic Balland, Basel, Benedikt Schiefer, Basel, and Architectural Design & Research Institute of Tongji University, Shanghai