Marketing + Architecture. Award for Corporate Architecture 2012

Organizer: gta Ausstellungen
Date: Friday, 15 February 2013 to Thursday, 4 April 2013 Mo-Fr 8 a.m.-10 p.m., closed on Saturdays, Sundays and public holidays
Location: Architekturfoyer, HIL, Hönggerberg, ETH Zurich

Thursday, 14 February 2013, 6 p.m.; Auditorium E 3, HIL, Hönggerberg, ETH Zurich

The third “Award für Marketing + Architektur” once again recognized outstanding corporate architecture. Architecture is an effective medium for projecting a brand in a way that makes a strong and lasting impression. Buildings and spaces create a location that offers customers a distinctive experience of the corporate identity while at the same time reinforcing it among members of staff.
At the award ceremony, the jury presented the CHF 10,000 main prize and announced the winners in seven categories, as well as awarding the special prize for Best Team Performance. The jury consisted of experts from the fields of architecture, business and marketing who assessed the contestants’ work from a wide range of perspectives. They were unanimous in declaring the Pilatus Kulm panorama gallery the overall winner. Opened in 2011, this new construction by Lucerne-based Graber & Steiger Architekten fits respectfully into the landscape.
The gallery takes up the theme of the Alpine panorama and carries it through into an aesthetically designed topography. Visitors pass through this characterful space, with its sensitively orchestrated transitions between the artificial and natural landscape, as if floating between earth and sky. The building functions as a discreet and subtle marketing concept, signalling a new departure for Pilatus. The exhibition at the ETH Zurich presents all the nominated projects and thus reflects the remarkable diversity of applied corporate architecture

An exhibition by the Institute gta in collaboration with Baukoma AG, Kerzers